This is a great example of using video effectively.
Straight forward, not hard to produce, but really funny and viral.
You just have to tell someone about it... like I am here
Check it out.
Real Estate Marketing Tips for Realtors. Real Estate Agents need all the help they can get when it comes to marketing online. This blog can help you stay ahead of the competition.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Thursday, June 12, 2008
Friday, May 16, 2008
Video is the new web medium
Realtors need to get on the video tip. I've been telling them for a year now, and thankfully now some other people are starting to take up the chant.
Lets see you make some video's people, any camera will do, upload it to www.youtube.com if you can't afford a professional editor, get a copy of some basic consumer editing software (both adobe and corel have good ones) and you're in business.
Lets see you make some video's people, any camera will do, upload it to www.youtube.com if you can't afford a professional editor, get a copy of some basic consumer editing software (both adobe and corel have good ones) and you're in business.
Tuesday, February 19, 2008
Top Key Requirements for Real Estate Website
It is Key to choose the right Real Estate Website. An effective Internet presence depends upon your Real Estate Website's features and benefits. The Internet isn't just a Billboard, it is a communicating sales tool working 24/7 with your Listings, your News, and your trustworthy personality. Are you engaging the audience?
Here's what a Real Estate Website needs:
- Stand Out From the Crowd and Be Yourself: Templates don't cut-it anymore. You and at least 50 other people have the same look and feel to your website. You want a website with customizable design.
- Where you can use a word processor, you can customize content: Putting a sign on a telephone pole won't work nearly as well as a television commercial. Interact and engage the audience. Bring them back with fresh and valuable content. Don't pay another web professional to keep changing or adding web pages and content. You want a website with customizable content. SEO will like you too!
- You find things by the names and questions that make sense. You save files the same way. People search and ask questions of the Internet the same way. Labelling your page titles, meta-tag keywords, and url powerfully optimizes your website for search engine ranking. You want a website with customizable SEO details.
- Search Engines can be Rank on badly coded sites: Search Engines scour website html code for the valuable keywords and content that determine search engine ranking. Too much cluttered code washes out the ranking of valuable keyword content. You want a Web2.0 compliant site with clean uncluttered code for higher Search Engine Ranking.
- You sell houses, so where are the listings!? A Real Estate website without MLS integration, showing your personally chosen listings, just doesn't make sense. You want a Real Estate website that allows you to add, edit, or remove listings, and offer them in sort views.
- Listings are boring – Make it Stand Out! The MLS listings page can be a little tedious. Other, less-information dense pages display a Featured Listing (customizable) to attract more enquiries. You want a website with a Featured Listing feature.
- Farm your leads, farm your leads. You don't get anywhere in Real Estate without farming. Harness Internet traffic to your Real Estate website and offer the incentives that engage and collect them as Contacts in your very own website-based Contact Management Database! You want a website that collects farmed contacts.
- What are my websites visitors doing? How can I tell? Website statistics integration to your Real Estate website allows your to observe website Internet visitor behaviour patterns. What attracts them? Where do they go? What is ignored? This information guides you in shaping the site, the content, and engaging and attracting a wider and deeper audience for you to Farm for Contacts. You want a website that offers Statistics.
- Content Management System: What? Do we have to repeat ourselves? We said it before, we'll say it again, "You want a Real Estate website with customizable design, and customizable content." What did you think we were talking about? You get this so all our promises come true. Your level of skill determines the level you play with the code. Either way, you get a site that is customizable, fully-supported, and easily editable alone, or with a support plan.
- Real Estate is demanding on time; You Need Support! What is suggested by all that is offered and recommended may appear to be a lot, and overwhelming. That's why you need a team that can support you. Initial design, layout, creation, all the bells and whistles, included content creation strategy and training (what and how to say to audiences for SEO, engagement, and the technical how-to), and ongoing training and support for all aspects of developing a powerful and engaging Internet online presence at the tip of your fingers.
- Everything is Going Digital: Email, Newsletters, Blogs (RSS), and Social Media Engagement are old and new terms that mean a lot to successful Marketers. Real Estate is no different. The digital age and the digital society require an entirely different set of rules, strategy, and team-approach.
- Are You ready to Plug In? Plugging into the Internet intimidates some – that's a lack of information and understanding. A committed team will provide you with the tools that will give you information and understanding that offer all of the following:
- Integrated Real Estate Website with MLS Listings, Featured Listing, Customizable Design, Content, Layout, Discussion Forum, Contact Harvesting for Lead Farming, Newsletter and other Mass Communication tools included with Email, Website Statistics, Contact Management, and access to a Team of Experts covering SEO – Search Engine Optimization for better ranking, and Social Media Strategists that teach best-practices and insights to begin Internet-effective online social media marketing strategies and tactics to maximize farming results.
Saturday, February 9, 2008
Realtors need to engage their audience
It sounds simple doesn't it?
Engage with them. Of course, how simple. Just get a sense of engagement with your prospects and clients.
In the old days this was as simple as a phone call to your list regularly. Just checking in, wanted to know how you were doing, planning any big moves, want to know the value of your property?
That was all right when there were only 6 other real estate agents in town and you didn't have to work to hard to get noticed.
Now, you need to engage with more people, more frequently and with more impact.
Having a professional CMS system that's designed for your business is a very important way to ensure regular and timely engagement with your audience.
Does your site promote interactivity, can people comment on your blog posts, do you have forums to engage in more than 2 way conversations? Do you have a mass mailer that takes care of personalizing your communications for you?
These are all important parts of a superior CMS solution for real estate agents.
Don't believe me? Listen to what the Chief Technology Officer of Realtor.com has to say on the subject of engagement.
Real Estate Marketing : AgentXL.com
Engage with them. Of course, how simple. Just get a sense of engagement with your prospects and clients.
In the old days this was as simple as a phone call to your list regularly. Just checking in, wanted to know how you were doing, planning any big moves, want to know the value of your property?
That was all right when there were only 6 other real estate agents in town and you didn't have to work to hard to get noticed.
Now, you need to engage with more people, more frequently and with more impact.
Having a professional CMS system that's designed for your business is a very important way to ensure regular and timely engagement with your audience.
Does your site promote interactivity, can people comment on your blog posts, do you have forums to engage in more than 2 way conversations? Do you have a mass mailer that takes care of personalizing your communications for you?
These are all important parts of a superior CMS solution for real estate agents.
Don't believe me? Listen to what the Chief Technology Officer of Realtor.com has to say on the subject of engagement.
Real Estate Marketing : AgentXL.com
Labels:
marketing,
promotions,
real estate marketing
Monday, January 7, 2008
What are keywords and how do they work?
Some of you already understand the concept of keywords and how that relates to your business growth.
For those of you that haven't got that far in your internet marketing growth, it's important for you to understand how these work, because in the end, it relates to people finding you on the web.
If more people can find you on the web, then you will get more business, it's that simple.
Study this little presentation I made and be sure to ask me if you have any questions.
For those of you that haven't got that far in your internet marketing growth, it's important for you to understand how these work, because in the end, it relates to people finding you on the web.
If more people can find you on the web, then you will get more business, it's that simple.
Study this little presentation I made and be sure to ask me if you have any questions.
Labels:
advertising,
keywords,
marketing,
real estate marketing
Sunday, November 25, 2007
Quality Link Building Strategy to Skyrocket Your Google Ranking
Have a look at the following video to learn about how to place links to your site in keywords that people are trying to find you for. This will help you place well for that keyword. The more links you have to your site, the better you'll do.
Pretty basic, you can do this work yourself, find and sign up for dozens of appropriate sites, set up links to your site.
OR...
Let us do it for you.
150 inbound links for $250
These are links from relevant social networks and bookmark sites.
These are human edited, real links, not some blog comment spamming software.
Click the paypal subscription button below to subscribe to our monthly SEO link building package.
You will be charged monthly and you can quit anytime so what do you have to loose?
Not sure about which keywords to use? You can use your first months subscription for a full site review and keyword assistance from yours truely.
Let us help you get to number one.
Pretty basic, you can do this work yourself, find and sign up for dozens of appropriate sites, set up links to your site.
OR...
Let us do it for you.
150 inbound links for $250
These are links from relevant social networks and bookmark sites.
These are human edited, real links, not some blog comment spamming software.
Click the paypal subscription button below to subscribe to our monthly SEO link building package.
You will be charged monthly and you can quit anytime so what do you have to loose?
Not sure about which keywords to use? You can use your first months subscription for a full site review and keyword assistance from yours truely.
Let us help you get to number one.
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