Internet Marketing Needs Holistic Organic Approach

Highway fog
Originally uploaded by Boby Dimitrov

A website is nothing other than a Billboard Sign in a Virtual World. The only people who see that billboard, are the people driving by. The question that begs for a Website Owner in a Virtual World is: What highway are they driving on?

In days of old it may have been true when stated, "All roads lead to Rome." This was, in fact, the strategy. Rome was the centre of the empire and all roads extended from there. In the world of Internet, that one-route-destination was SEO so the Virtual Traveler found your Internet Website Billboard while traveling the Information Highway. SEO specialists sold promises of ranking, effective keyword strategies, and most likely achieved remarkable results. Without retaining ongoing services, how long did those results last?

Today, not all roads lead to Rome and the SEO game has changed enormously. Google and other Search Engine leaders are continually altering and fine-tuning the search-rank-algorithms in order to normalize and level the playing field against SEO tactics that seek to boost rankings artificially. This is why it is more important to follow organic processes incorporated into your SEO and Social Media Marketing (SMM) strategy. Keep watch for more tips related to this in coming weeks and months.

Organic approaches include content creation, submitting articles to websites, having a blog that is continually adding new content for the RSS world of subscribers, a Facebook and/or other Social Media profiles featuring your sites, business, services, etc., and a host of other campaigns that seek-out the roads less-traveled. Why? Because that is what the Internet user is seeking; the road that is their own.

A Holistic approach, tackling SEO, Social Media, Link-Building, Content-Creation, Articles, Blogging, and others all combine together to create an effective Omnipresence in the Digital Realm of the Internet's Virtual World. Your website becomes the Billboard along many Internet super-highways.

If you would like to learn more, we invite you to visit us at StrataXL.com

AgentXL and SellFM are Superstars at the Show!!

A small group of committed individuals have been diligently working behind the scenes to build up the foundation in support of two back-to-back Tradeshows held in the Vancouver lower-mainland area this past week.

January 29th, we attended the Vancouver event with greater-Vancouver Realtors, and January 30th, we were in Langley with the Fraser Valley Realtors.

• We had our SellFM transmitters on hand - a big hit with the Realtor crowd, selling a few units right there on site, and more trickling in after the show. We're expecting even more follow-up once people get the opportunity to review what they've brought home, and we proceed with our follow-up calls.
• We also received a new unit in just a few short days prior to the show. It took some frantic exploration and testing, and we proved the viability in today's market and brought along the BlueAgent, another talking sign technology that pushes / offers BlueTooth devices the ability to receive audio, image, vcard, and other data to their BlueTooth enabled device.
• The advances in our back-end software witnessed the birth of AgentXL. Our promotional screens, the successfully running LiveIn sites, and the onsite presentation garnered crowds of traffic at times around our booth.

What I noticed and heard as I talked to many Realtors, is that there are a lot of choices, and there is a lot of confusion with those choices, when it comes to getting a website. I felt their pain. There is nothing worse than not knowing anything about a subject that you must learn more about. When it comes to shelling out cash to buy something you know nothing about, too often we discover we've been sold a bill-of-goods not worth dirt. I've been there too.

We were very pleased and fortunate that our business model, social model, community model, and technology model are based upon a set of values and ethics that empower community, entrepreneurship, leadership, and service. As we took the time to demonstrate the various activities, how they tie together, and what we can accomplish to further the business goals of a Realtor, and provide valuable services and information to the Realtor target-audience (the community), the interest in our suite of products grew.

Active Movers:

SellFM Transmitters
The FM transmitter that shows and sells the listing when you're not there.

BlueAgent
A further evolution of the FM Transmitter, this unit is a small computer offering BlueTooth reception, or FM reception to receive different forms of communication.

Internet Traffic Building
Employing various tactics, we have various package offerings for building links and traffic to client sites. Easy to do, we teach our clients these tactics. They are time-consuming activities, and highly effective, so we also offer packaged deals to carry out the service on our clients behalf so they can keep working on the business they do best.

The Exciting Buzz

The exciting buzz was around our pilot project LiveIn sites: LiveInStrathcona, LiveOnCommercialDrive, LivingInMountPleasant. Every Realtor and Realty office immediately picked up on the value of the community focused sites as farms. The exciting part for us was the feedback we received.

Knowing what we know related to technology and the Internet, it mattered that we build the solution that meets all the parameters of a successful Web2.0 Internet user and client site. Here are just a few of the things that are critical success factors:

• Social media, community, are key elements
• Keywords and content are important
• Link-building and being an authority publisher of Internet content

We have achieved this through a variety of means and continue to evolve and develop the sites as time permits amongst our other projects. The real excitement came on Wednesday at the Fraser Valley Tradeshow when a City of Abbotsford Councillor approached intrigued and excited about applying the same approach for the City and its' residents.

As said at the show in response to her enquiry, "We're in! And we'll gladly extend the basic level of services and site-building for the city and community free of charge."

I wonder what Realtor or Realty Office will be the early-adopter and seize this as yet undeveloped opportunity? LiveInStrathcona is the most mature of these sites we've currently been developing, one of the strongest farm-bait sites available to real estate today. Just ask Rick.

Active Rain Real Estate Community

This is a great way to get your name out there and improve your page rank, I blog here all the time.

You can find great local Vancouver, British Columbia real estate information on Localism.com Riel Roussopoulos - SEO & Web Strategy Expert is a proud member of the ActiveRain Real Estate Network, a free online community to help real estate professionals grow their business.

Quality Link Building Strategy to Skyrocket Your Google Ranking

Have a look at the following video to learn about how to place links to your site in keywords that people are trying to find you for. This will help you place well for that keyword. The more links you have to your site, the better you'll do.



Pretty basic, you can do this work yourself, find and sign up for dozens of appropriate sites, set up links to your site.

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These are links from relevant social networks and bookmark sites.
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