Vic has been in the real estate business for many years and recently stepped down as managing broker at Sutton West Coast.

We spoke with Vic recently about our community marketing strategy specifically and more generally about the social media and online marketing trends that he's seeing in the industry.

This is a short piece that we took from the longer interview, but it's a great one for laying down the new rules of the game when it comes to personal branding and real estate marketing in general.

I asked Vic what has changed in how agents market themselves and what would he say to someone just starting out.